Change minds through storytelling
Diksha's ultimate mission is to empower founders and entrepreneurs to articulate their stories, connect with their audiences, and build enduring personal brands.
“I stepped out of my comfort zone for the first time when I came here. And I feel like the confidence I have today is largely thanks to Cardiff, honestly.”
Diksha believes that even in a world where AI is getting more and more prominent, there’s nothing more powerful than human storytelling – and in fact, it’s this human truth-seeking and telling of stories that will really help us change mindsets and drive forward.
As the founder of people-powered journalism site AkkarBakkar.com and branding agency YOSO Media, Diksha really knows what she’s talking about, and has driven innovative content strategies and powerful storytelling techniques, reaching millions globally.
Diksha has also authored several books and has recently become a Chair of the Cardiff University India Alumni Association, co-leading our New Delhi Chapter.
She credits Cardiff with teaching her to seek the truth, and remembering that the truth is the foundation of journalism always.
Diksha’s ultimate mission is to empower founders and entrepreneurs to articulate their stories, connect with their audiences, and build enduring personal brands.
“What makes Cardiff University special, in my eyes is the diversity and cultures that come together.”
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Our graduates are united in their vision for the future. By harnessing our skills, knowledge and diverse perspectives, we can create positive change, drive innovation, and build a better world for generations to come.
