Cardiff Business School ranked First for research impact by international marketing journal

The Marketing and Strategy section at Cardiff Business School has been ranked in first position by a new study published in the Australasian Marketing Journal. Maryland, Rice, Dartmouth and Duke universities also feature in the top five

The research, conducted by Geoffrey N. Soutar (Department of Marketing, University of Western Australia), Ian Wilkinson (Discipline of Marketing, University of Sydney) and Louise Young (School of Business, University of Western Sydney) sought to assess the research impact of marketing academics globally.

Citation metrics - a count which quantifies the use and impact of cited research work - for 2,263 academics in the top 500 research universities appearing in the Academic Ranking of World Universities based in Australia, New Zealand, Canada, the UK and the USA, were used in the study. The study focused on institutions' research output between 2001 and 2013, utilising the rigorous 'H to G' index to calculate placements.

Professor Robert E. Morgan, the Sir Julian Hodge Professor of Marketing and Strategy at Cardiff Business School, said: "It is great to see this new study confirm the excellence quality of the marketing research and academics to be found at Cardiff. Our section is home to a range of scholars working at the very forefront of their subject areas who are breaking boundaries and moving the discipline forward in leaps and bounds."

Professor Adam Lindgreen, Head of the Marketing and Strategy section, added: "This robust analysis demonstrates the strength and depth of academic research emanating from the Marketing section. Coupled with the School's recent REF results, it shows that Cardiff Business School is an institution with a truly global reputation. Our research excellence is matched by the quality of our teaching and our students and graduates are testament to that."