Therapeutic coaching for better mental health

A therapeutic approach to better mental health through guided self-help is being pioneered through a joint Cardiff University and Accelerate project.

EmotionMind Dynamic (EMD) has been developed by founder Hayley Wheeler and combines coaching, teaching, mentoring, counselling, and mindfulness to improve emotional wellbeing and self-esteem.

A one-year study, supported by Cardiff University's Clinical Innovation Hub, is measuring the social value of EMD training, working with Hywel Dda University Health Board's Research Innovation and Improvement Team.

“Most therapeutic services only work with the problems and symptoms that clients report on the surface,” said Hayley.

“In order for long-lasting change, they need to access the root cause. A non-clinical and professional approach is paramount when working with people’s mental health and wellbeing. EMD Coaching enables clients to share their deepest thoughts and emotions with a therapist who can help transform that pain into self-empowerment.”

Dr Mary Lynch of Bangor University’s Social Value Hub is leading the study.

“We are excited to join forces with Hayley Wheeler and the Accelerate team to undertake a Social Return on Investment (SROI) evaluation of the EMD programme. This cooperative approach between academics and Hayley should provide valuable insights on this innovative non-clinical approach to addressing mental health and wellbeing.”

Feedback from an anonymous EmotionMind Dynamic client noted: “I love being happier in myself and have a more positive mindset. I enjoyed how much it changed my life and mind set, and disliked opening up at the start.”

The Accelerate collaboration aims to develop evidence for the therapeutic potential of EMD. The Wales School for Social Prescribing Research has enabled Hayley to work with Bangor University’s Social Value Hub to evaluate the efficacy of EMD, strengthening its appeal as a social prescribing referral option for Primary Care.

Business development specialists, Speaker Insight, will work to enhance Hayley’s leadership skills and progress her business model, fostering greater market penetration, business growth and sustainability.

Helena Holrick, Director at Speaker Insight, said: “We are truly excited to be part of this project. At Speaker Insight, we champion thought leaders and changemakers who want to help others and make a positive impact on the planet. Hayley’s approach and methodology is innovative, inspiring and potentially life changing, at a national and even global level. Her vision matches that promise.”

The Accelerate project aims to deliver increased company recognition for EMD, and reputational gain through evidence-based wellbeing interventions, as well as contributing to online wellbeing services for clients impacted by the COVID-19.

Read the published case study