Using peer-led WhatsApp groups to share prostate cancer risk information

This research will investigate using peer-led WhatsApp groups to securely share prostate cancer risk information between black men, who have a 1-in-4 risk of developing prostate cancer in their lifetime.

Background

Prostate cancer is the second most common cancer in men globally and is the fifth leading cause of death from cancer among men. Men with a family history of prostate cancer or those of black ethnicity are at a higher risk, often developing the disease at a younger age. Socioeconomic status also influences cancer risk, with higher incidences of cancers in deprived areas, where many black and ethnic minority individuals live.

Early detection

Early detection improves treatment options and survival rates, but detection rates in the UK are low, especially among black men. Cancer Research UK is supporting research to find ways of improving early detection through public engagement and new technologies.

Research

This pilot study will investigate the use of a peer-led WhatsApp group to share prostate cancer risk information among black men, with the aim of finding a way to improve early detection and diagnosis through community sharing of risk information. Previous work with black men suggests that peer-led communication is effective. The study will evaluate the acceptability, accessibility, and security of using WhatsApp for this purpose, potentially enhancing communication about cancer screening in the future.