Cardiff Business School is no.1 for Marketing

The Marketing & Strategy section at Cardiff Business School has been ranked in first position by a new study published in the Australasian Marketing Journal. Maryland, Rice, Dartmouth and Duke round out the top five.

The research, conducted by Geoffrey N. Soutar (Department of Marketing, University of Western Australia), Ian Wilkinson (Discipline of Marketing, University of Sydney) and Louise Young (School of Business, University of Western Sydney) sought to assess the research impact of marketing academics globally.

Citation metrics for 2,263 academics in the top 500 research universities appearing in the Academic Ranking of World Universities based in Australia, New Zealand, Canada, the UK and the USA, were used in the study. The study focused on output between 2001 and 2013 and utilised the H-G Index to calculate placements.

Professor Robert E. Morgan, the Sir Julian Hodge Professor of Marketing & Strategy at Cardiff Business School, said of the results: “It is great to see this new study confirm the excellence quality of the marketing research and academics to be found here at Cardiff. Our section is home to a range of scholars working at the very forefront of their subject areas who are breaking boundaries and moving the discipline forward in leaps and bounds.”

Professor Adam Lindgreen, Head of the Marketing & Strategy section, added: “This robust analysis demonstrates the strength and depth of academic research emanating from the Marketing section. Coupled with the School’s recent REF results it shows quite clearly that Cardiff Business School is an institution with a truly global reputation. Our research excellence is matched by the quality of our teaching and our students and graduates are testament to that.”

Read the full academic paper of the study.