About

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.

The International Colloquium on Relationship Marketing (ICRM) was conceived as an ongoing forum for creating new knowledge and circulating viewpoints which challenge established marketing theory and practices.

In September 2018, it returns to Wales after 10 years with a spectacular programme of academic and social events, celebrating the work achieved in establishing a leading and international academic forum.

History

David Ballantyne, the first convener, had the vision of a colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the colloquia papers.

Networks and dialogue remain essential elements of the colloquium. In line with its history as an ongoing forum for creating new knowledge and a venue for challenging existing marketing theory and practices, the 26th ICRM in Cardiff in September 2018 aims to move relationship marketing forward and stimulate debate between academics and professionals.

Learn more about past events.

The 26th ICRM in Cardiff

We are delighted to announce that the latest colloquium will be hosted by Cardiff Business School (Marketing and Strategy Section), the first Public Value Business School in the UK.

The conference will focus on the theme 'Public Value and Relationship Marketing: Value Co-Creation for Society'.

The programme will include a two-day full Academic Colloquium on 12 and 13 September 2018, and a Business Day bridging the Gap between Academia and Practice on 14 September 2018. (The delegate fee for the academic colloquium includes registration for the Business Day.)

Find out more about our keynote speakers.

Attendance will be limited to around 20 papers (up to 40 delegates), to ensure that we can continue the tradition of single track presentations with in-depth dialogue and debate for all topics.

Contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.