Aimee Bateman
After a decade of working in corporate recruitment, Aimee Bateman felt disillusioned. She wanted to help passionate jobseekers find and communicate their voice in a very competitive marketplace.
So, she bought a second-hand camera from eBay and started making career advice videos on YouTube from her lounge. The production quality wasn’t always the best - her cat made an appearance in one, as did a microwave lasagne - but the content was special.
From here, Aimee launched her journey as the founder and CEO of the award-winning e-learning and careers website, Careercake.com. She sold the company in 2022 to SocialTalent, a world leader in e-learning, after supporting over 10 million professionals in 42 countries. Aimee now works as a freelance coach, mentor, and speaker, and frequently appears on TV and other media as a careers expert.
Accolades
Aimee won the Talent and Innovation Award at the Institute of Director Awards in 2013. In 2014, she was named the Chartered Institute of Marketing’s Marketer of the Year, the same year that Cardiff Metropolitan University made her an Honorary Fellowship for her contribution to careers and the community at large.
Aimee has established herself as a recruitment expert appearing on flagship productions like BBC Wales’ X-Ray, BBC Three’s Cash Mob and BBC Learning, as well as columns and commentary in trade magazines and the national press.
In 2015 Aimee presented to the Tedx community with her highly praised talk, entitled: Judgment. Don't let it frighten you.
“When a person feels seen, heard and valued in their career, it positively impacts every part of their life,” she says.
“I love being able to help people become happier in themselves and better mums, dads, wives, husbands, brothers, sisters, sons and daughters. Part of that is helping people understand their value – making them feel like they truly matter.”
Activities with Cardiff Business School
Aimee has participated in roundtable discussions with MBA students, sharing her entrepreneurial journey.
