Julie-Ann Haines

I was appointed Chief Executive Officer in 2020, prior to that I had been the Society’s Customer Director since 2012.

Before joining Principality, I was a senior manager in sales, marketing and technology for companies such as Sainsbury’s and HBOS. Working closely with customers has always been a critical part of what I do.

I am passionate about the Society, ensuring we build on our mutual ethos and values, rooted in our communities, its fantastic customer experience and in meeting our members’ needs.

My role is to lead the Executive team to ensure we continue to deliver the Society’s strategy and transformation for the long-term interests of our Members and ensure that the organisation runs smoothly day-to-day, supporting colleagues and building an inclusive and engaging culture.