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Cardiff Business School

I stand for_sustainability

Mohammad Khan

Businesses have the power to change the world and the increased adoption of sustainability has been especially positive.

There is a conscious shift towards sustainable practices to attract customers, who are also more interested in using eco-friendly products that support or protect the environment. Moving to low-carbon technologies and renewable energies can also help.

Although governments are implementing initiatives that protect the environment, businesses are also responding to consumer pressure, and have the self-awareness to act without intervention from the state.

They are undertaking eco-friendly measures in their operations, whether that’s recycling, reducing waste, switching to electric vehicles or reducing and revising packaging.

This proves that society has a proactive role in protecting the environment, which shows ambition and removes reliance on regulation.

This is progress that shows that as a society we are becoming more self-reliant in protecting the environment which is an undeniably ambitious and admirable goal to work towards.

Mohammad Khan, research student