Marketing and Online Communications
As well as offering an overview of the subject as a whole, our marketing courses provide a more detailed exploration of a number of different areas of the marketing mix. Delegates will learn how to use more established marketing tools, as well as new technologies, to maximise their organisations exposure.
Developing a strategy for both Internal and External communications is vital in ensuring your key messages are reaching your stakeholders and your customers. This one day covers the complete process of building a comprehensive communication strategy, from core concepts to development methodologies.
The course has been designed to help participants understand how to write professional and effective copy. Through practical examples and exercises, participants will learn how to write attention-grabbing copy in a range of formats for different media. Participants will gain an understanding of what makes a good story and the key techniques for writing effective and engaging copy, as well as the importance of successful proof reading.
This one day course will focus on how to engage with the media in an effective and creative way which will help shape the news and take your experience to a new level. You will learn how to positive coverage even for borderline stories, engage journalistsusing innovative tactics, conduct media relations online, and prepare managers for interviews.
This one day course has been designed to provide participants with all the key skills and knowledge necessary to develop and implement effective marketing plans. The course will cover key routes to market, setting marketing objectives and the role marketing plays within their organisation.
Newsletters are an invaluable tool when it comes to promoting services, exchanging ideas and raising the profile of an organisation. This hands on course provides a practical look at how to produce effective newsletters and similar publications.
In today’s world, where there is increasingly an overload of information available, it is essential that websites can be found by potential and existing customers. This course will outline effective SEO practice that will help participants to deliver high search engine rankings whilst ensuring content is accessible.
This course will provide participants with an understanding of the markets in which their business operates. Participants will learn how to undertake market research, identify target markets and analyse competitor activity. From this, participants will be better equipped to develop marketing plans that will achieve strategic goals.
An effective website is a crucial marketing tool for any organisation. This course will provide participants with an understanding of the non-technicalfundamentals of web design, including what constitutes good design, usability and accessibility issues, and the interrelation between great content and great search engine rankings.
Well written, well presented content creates a professional and positive image for your users and customers. Participants will learn how to write web content that is appealing, effective, easy to use and speaks directly to the target audience.