The MA International Public Relations and Global Communications Management is taught across two semesters (Autumn and Spring) from the end of September to the beginning of June.
In the first semester, students take three core modules: International Public Relations Theory, Global Communications Management and Research Methods I. In the second semester, there are three core modules: International Public Relations Practice. Research Methods II and IPR, the Internet and New Media. Students are then required to submit a dissertation of between 15 and 20,000 words by the end of August.
Study modules range from academic lecture-seminar classes to workshops and “live” PR practice. There is also a programme of distinguished visiting speakers from journalism, the media and public relations.
A 15 - 20,000 word piece of independent and reflexive practically based work in the area of public relations and communications management. This might involve, for example, the planning and design of a public relations or marketing campaign, accompanied by a reflexive assessment of the project.
Students are required to produce written work, essays, assignments and a dissertation, throughout the academic year. These pieces of work will relate to the modules taken by students in their year of study. All course work is marked and graded by a system of continuous assessment.
This course has been devised and is led by a highly experienced public relations practitioner, who has worked for a number of leading European and American public relations agencies, leading projects for major global brands, such as Gillette and Adidas. He is supported by full and part-time academics and practitioners with expertise in governmental and political communications, professional writing and theoretical issues.