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Sara Moseley

Sara Moseley

MA (Oxford), DipMan (Imperial), DipCAM

Position: Development Director


Telephone: +44 (0)29 208 74506 / 07525 099928

Location: Room 1.28, Bute Building


After graduating with a Law degree from Oxford University I was selected as a BBC news trainee and was a broadcast sub editor and reporter for the first few years of my working life.

For the past twenty years, I have worked in communications and management starting in the voluntary sector – Shelter and then Centrepoint were seminal, high profile work with young homeless people.

For six years I was Director of Communications at Barts and the London NHS Trust – one of the largest and most complex in the UK. Key projects were as diverse as working on the development of the re-branding of the NHS, working with local communities and patients and supporting large scale hospital development and reconfigurations.

As Director of Board and Corporate Support for Advantage West Midlands, I supported leadership and governance within the regional development agency as well as running communications and the marketing of the West Midlands region. Key projects included communications around the Rover Task Force and the development of a branding strategy and implementation programme for the West Midlands region.

For the past six and a half years I have been Director of Communications for the devolved government for Wales which has responsibility for most aspects of public policy and service here. As head of profession I led a multi disciplinary team developing and delivering advice and support for Ministers and policy officials across all portfolios. Major changes during this time included the growth in support for devolution – with a referendum and subsequent increased powers; fundamental changes in the digital landscape; and a continued fragmentation of media with consequent erosion of engagement.