Today’s post is a guest article by Danny Donovan who has just finished a GO Wales Placement with Brains.
I decided to apply for a GO Wales placement because I felt the structure of the programme best suited my skills and experience as an entry level prospective employee, whilst allowing me the flexibility to learn on the job too. Moreover, the process of searching and applying on the website was clear and simple to use – making it a lot easier to find the relevant opportunity for professional development.
Clarity and fairness were crucial components of my decision to apply; it was extremely clear from the outset what would be expected of me at the company, as opposed to feeling swamped and confused by most other full time positions as advertised on recruitment search engines.
My project encapsulated certain desired outcomes which were identified prior to me applying, and elaborated on during my induction meeting with the manager I worked under, on the very first day. I worked between brand, and retail marketing and my role was to support the press and PR team in keeping the company’s high profile by the implementation of an external relations strategy via direct contact with Welsh and National media. My day-to-day activities included drafting and distributing press releases; feature writing; supporting internal communications; website and social media support.
During my project I aimed to improve the flow of information, both internally and externally, generate new ideas to increase or improve the profile of the company, and to maximise good news opportunities and publicity throughout the business.
Whilst there are many, a particular highlight of my placement was the success of an internal newsletter I designed, produced, and edited. The aim of ‘Brains News’ was to develop a method of internal communications to highlight the good work going on at Brains, and circulate the information around head office and the managed pub estate. The news stories were collated into an internal newsletter which helped to spread good news, and highlight relevant employee newsworthy content for press and social media. The aim of the newsletter was to maximise publicity for Brains by grasping good news opportunities as they arise from inside the business, and to improve the flow of information internally.
It brought back great community stories and charity fundraising going on around the pub estate, which in turn highlighted opportunities for external news content to be aimed at local press and our website. Interest from the South Wales Echo, South Evening Post, and websites like fundrasing.co.uk, brought a lot of coverage for the brilliant efforts made by the Brains pub community.
The successful implementation of Brains News is represented in the excellent media coverage of a bar manager’s personal story about his charity fundraising.
After the placement I am travelling to Germany, where I aim to pursue a career in international public relations.
The Go Wales placement has been a crucial part of my professional development since leaving University in pursuit of my dream career. The co-ordination and support from the team ensured I was adequately prepared prior to starting, and looked after during the course of the placement. The organisation of the placement encouraged me to work proactively, and make the most of the experience. I was always aware that the resources and support were available from the team, and I felt assured in the knowledge that their efforts were always concentrated towards getting me to where I am today.
You can read some of Danny’s work here: